Generative AI for E-Commerce Marketing
Use ChatGPT & generative AI to personalize, write copy, create visuals, power chatbots, and implement AI responsibly
What you'll learn
- Explain how generative AI works and which tools fit key e-commerce marketing tasks
- Design AI-driven personalization for web and email without crossing into “creepy” territory
- Create accurate, on-brand product descriptions, ads, and subject lines using prompt templates
- Improve product discovery with contextual recommendations and conversational shopping flows
- Plan a safe AI rollout: pilots, KPIs, data needs, human review, and governance guardrails
- Identify and mitigate genAI risks: hallucinations, bias, privacy, and transparency issues
Requirements
- There are no prerequisites for this course
Who this course is for
- E-commerce marketers and growth marketers (DTC, retail, marketplaces)
- Store owners and entrepreneurs (Shopify, Amazon, Etsy, WooCommerce sellers)
- Email/CRM marketers focused on personalization and lifecycle campaigns
- Copywriters and content teams managing large product catalogs
- Performance marketers creating ad variants and testing creative at scale
- E-commerce product managers and UX teams building shopping experiences
- Customer support and CX leaders exploring AI chatbots and automation
- Marketing agencies and consultants supporting e-commerce clients
Download Links
3.56 GB Total Size